Farewell!
As we close this chapter, we want to take a moment to express our deepest gratitude to everyone who has been a part of this incredible journey. We’ve had an amazing run, and it’s been such a joy to bring you beautiful Ankara dresses that celebrated culture and style. But as with anything, the time has come to move on. The dollars just aren’t adding up, and while it was perfect for what it was at the time, it’s time to close this chapter.
Thank you so much to everyone who supported us along the way. We’ve loved being part of your fashion journey, and we’ll always cherish the memories. Who knows what’s next, but we’re excited for whatever comes!
Much love and appreciation,
C.Nichole, the Founder of Of The Root

Visit Our Forever Partners

Pan African Think Tank
Pan African Think Tank is a global education and consulting enterprise that partners with schools, organizations, institutions, and entrepreneurs to design and deliver Afrocentric education, entrepreneurship programs, cultural history initiatives, and research-based consulting. Rooted in Africa and the African Diaspora and working with diverse audiences, we help clients build inclusive, culturally grounded strategies that connect communities, expand economic opportunity, and drive measurable impact.

Pan African Publishing House
Pan African Publishing House is home to Pan African authors and history. The publishing house was started out of the need for the masses to read and hear more stories of Pan African history written by authors of African descent. It is imperative that Pan Africa, people of African descent worldwide, have a say in telling their own stories and recollecting their own history through an Afrocentric lens. Kujichagulia, the second principle of Kwanzaa, sums up Pan African Publishing House’s purpose: to define ourselves, name ourselves, create for ourselves, and speak for ourselves.

Wombilee
Wombilee is a natural menstrual pad company whose mission is to bring the importance of a healthy, cared-for womb to the forefront while empowering women to acknowledge menstruation as a strength, understanding the honor within, “It all begins with you…”